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Search results for “programmatic ads”
Expedia programmes marketing campaigns from TV to Facebook and Instagram
04/01/2016
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3:12:31 PM
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Expedia has worked with programmatic advertising agency TubeMogul as part of a pilot scheme to ensure that ad campaigns that appear on TV and then only shown on the news feeds of Facebook users with the same demographic.
RTB can deliver provided it is backed by astute planning
09/30/2015
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11:24:50 AM
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A major component of real-time bidding or RTB is to act on several layers of data. Ctrip and Zamplus provide an insight on how to plan for such digital marketing campaigns.
Programmatic advertising – travel advertisers need to be spot on with it
06/10/2015
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9:24:08 AM
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OTAs like Ctrip are already eyeing benefits of programmatic advertising, whereas hotel companies need to catch up.
Luring Chinese for international travel – a game that is getting bigger and bigger
03/26/2015
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7:24:39 AM
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Foreign tourism boards are trying to capitalize on this opportunity as international travel is increasingly getting more accessible for Chinese households.
5 Top Travel Trends Shaping Online Marketing in APAC
11/17/2014
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6:03:22 PM
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With votes now in from a recent EyeforTravel survey, we outline five not-to -be-missed online marketing trends in travel right now.
How Travel Brands Can Measure Success on Instagram
10/27/2014
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6:51:38 PM
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In August 2014, Instagram released a snapshot of the analytics dashboard that is available to paid advertisers.
Worldspan enriches Trip Manager XE with this cost-saving enhancement
01/31/2007
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10:26:00 AM
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Worldspan has added a cost-saving enhancement to its online self-booking tool, Worldspan Trip Manager XE. (1/29/2007)
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